When "Signs" debuted during Louis Vuitton's Spring-Summer 2018 Fashion Show, it surprised me that Drake and Louis Vuitton were even in the same sentence together. No offense to the 6 God, but I wouldn't consider his brand to be synonymous with high fashion. I usually leave that to the likes of Kanye West and A$AP Rocky. Nonetheless, the song itself oozes with the blasé, blasé tone of the rich and successful who can afford weekend getaways to Saint-Tropez.
Drake sings about drinking champagne for breakfast, taking it easy, and everything that goes hand in hand with targeting the elite demographic of the 1% who can comfortably afford Louis Vuitton. The song's melody is mellow enough for the models to strut to it on the runway, at the very least. Production-wise, the beat in "Signs" sounds like the cousin of "Too Good" and "Passionfruit." Therefore, my head has been bobbing uncontrollably to it while on repeat for the past few days.
Even though I've been waiting for Drake to come out with a banger like "0-100" or 2015's tour de force "Back to Back," this song is a refreshing one that kind of washes over you upon first listen. In the context of a song intended to paint a fantasy lifestyle to sell resort wear, I think it achieves its goal. For the rest of the hoi polloi like myself, I can appreciate that it is a quintessential Jamaican Drake song with island vibes that possess the healing powers of aloe vera on sunburnt skin. The intentional laziness in Drake's vocals spreads calm throughout my inner psyche. My favorite lines are the following ones from the second verse:
"Playin' it right, playin' it perfect
Laughin' it off but I know you're hurtin'
Signs of the times
I say all the time"
It might be because I'm a Harry Styles stan and I want someone to do a mash-up of "Signs" and "Sign of the Times" (I'M DROPPING HINTS THAT I WANT A MASH-UP OF "SIGNS" & "SIGN OF THE TIMES!") but I like the idea that this song is about keeping up appearances. Drake is very cognizant that this girl might be playing him, but he struggles between completely letting go and potentially getting his feelings hurt in this fling. Ahhh, emo Drake is my favorite Drake!
You can watch the debut below and see/hear the Drake x Louis Vuitton collab starting at the 3m 33s mark for yourself!